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第一弾 / WOW AR × メゾン ミハラヤスヒロ

1st Project / WOW AR × Maison MIHARA YASUHIRO

WOW AR コラボレーション作品第一弾は、メゾン ミハラヤスヒロとのコラボレーションです。


The first in the series of WOW AR collaboration products is a collaboration with Maison MIHARA YASUHIRO.

The AR content LET'S BE MUSUBENA-KUN will turn everyone into Kutsuhimo Musubena-Kun (whose name means "boy who can't tie his own shoelaces"), making it impossible for them to tie their shoelaces. Its release will coincide with the launch of original sneakers commemorating the 25th anniversary of WOW. Even without the sneakers, you can enjoy this content by downloading the app. Grab some shoelaces and join the fun by becoming Kutsuhimo Musubena-Kun.

*This content will be released around mid of October.

Who is Kutsuhimo Musubena-Kun?

This mysterious figure is an original illustrated character designed by Maison MIHARA YASUHIRO. He supposedly has the same background as Mihara Yasuhiro, having been born in 1972 and raised in Fukuoka, and claims to be incapable of tying his own shoelaces.


自称“1972年生まれ。福岡育ち”というデザイナー三原氏と同じプロフィールを持ち、「自分の靴紐が結べない」という謎に包まれたメゾン ミハラヤスヒロオリジナルキャラクター。

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