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About Project


We have started to create a new project that uses WOW’s specialism of motion graphics and AR (augmented reality). Our goal is to use AR to make any environment an art installation.

WOW has been working on a wide variety of video productions. Of these, we called “motion graphics” the image that adds texture, depth, and movement based on the graphic design, and repeated various trial and error. It is no exaggeration to say that this motion graphics forms the core of the WOW expression.



Expression and technique are closely related. This has been clearly shown in the dramatic changes in fine art since the 20th century, as the techniques used to embody the artists’ feelings and ideas have changed over time.

One such technique is AR. Various media that can experience AR are rapidly becoming more popular, and it is possible to provide new experiences and values to users and places. What kind of sensations will users experience when AR introduces motion graphics into the real world? What kind of designs will we need?

The challenge for WOW’s new motion graphics begins.




An investigation into AR and motion graphics

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